smmt! unifies your fragmented customer data into a single, actionable view. Connect 28+ data sources. Build precise audience segments. Activate campaigns that convert. Monetize data you already own.
Industries We Serve
You're bleeding money. Your customers exist in silos. Your POS doesn't talk to your email platform, your ticketing system ignores your loyalty program, and your CRM is a graveyard of outdated contacts. Every disconnected data point is a missed opportunity to understand, engage, and monetize your audience.
smmt! unifies your fragmented customer data into a single, actionable view. Connect 28+ data sources. Build precise audience segments. Activate campaigns that convert. Monetize data you already own through programmatic advertising and compliant data licensing.
smmt seamlessly unifies your data into a single, intelligent customer profile for revenue generation.
smmt consolidates your customer data into a single profile for intelligent insights — across CRM, email, social, e-commerce, and more.
Brands bid on your audience segments — generating revenue effortlessly for your business between transactions.
A simple, end-to-end process designed for maximum revenue with zero disruption to your business.
Your existing tools
All data sources
Encrypt identifiers
Behavioral groups
Brands bid on segments
Passive revenue
End-to-end tooling that is fully GDPR & CCPA compliant — no changes to your existing processes.
smmt creates a 360-degree view of customers, enhancing insights into behavior and interests for better engagement.
Patterns, frequency, lifetime value
Email, social, website interactions
Categories, preferences, brand affinities
Browsing patterns, repeat attendance, VIP purchases
No changes to your existing business processes. No workflow overhauls. No six-month implementations. Subscribe to our SaaS platform, integrate with your existing tools, grant smmt! admin privileges, and start your monetization journey.
Start monetizing immediately. Watch your MRR grow from day one.
Use our Publication Engine to convert existing customers into monetizable contacts.
Start monetizing what you have. Use Lookalike Targeting to find new customers.
100% compliant. 100% legal. 100% stress-free.
Businesses are drowning in data they can't use. You're bleeding money — your customers exist in silos, your POS doesn't talk to your email platform, your ticketing system ignores your loyalty program, and your CRM is a graveyard of outdated contacts. Marketing dollars are wasted on untargeted campaigns, and revenue opportunities remain invisible to the teams who need them most. Every disconnected data point is a missed opportunity to understand, engage, and monetize your audience.
smmt! exists to fix this. We unify your fragmented customer data into a single, actionable view — connecting 28+ data sources, building precise audience segments, activating campaigns that convert, and monetizing data you already own through programmatic advertising and compliant data licensing. One platform. Total clarity. Real revenue.
To empower every business to unlock the full value of their audience data through unifying fragmented sources, enabling data-driven decisions, and creating new revenue streams without disrupting the way they already work.
EmpiricallyDev
EmpiricallyDev partners with conscientious enterprise clients who share our code of ethics and standards. Our profit sharing models with these larger clients helps fuel our mission to democratize powerful data infrastructure for businesses of every size. Like a co-op: enterprise clients build the infrastructure, businesses of all sizes share the upside. We're here to empower artists, small business owners, and the little guy without a voice. Welcome to Club smmt!
Most businesses sit on goldmines of customer information they can't access. We unlock it.
Throwing data into a warehouse isn't enough. True value comes from resolving identities and creating a single source of truth.
We operate across highly regulated industries. Privacy, consent, and data governance are built into our DNA.
Programmatic advertising and data licensing shouldn't require a team of data scientists. We make revenue generation plug-and-play.
Whether you have hundreds of customers or millions, you deserve the same powerful tools.
Your business runs on existing systems and workflows. We plug into what you have. No overhauls, no retraining, no downtime.
28+ Native Integrations. One Unified View.
Connect your entire tech stack in minutes. POS systems, ticketing platforms, email providers, loyalty programs, CRMs, social channels, ad platforms. smmt! ingests data from everywhere your customers interact with you.
Our identity resolution engine does the heavy lifting: matching customer records across systems, deduplicating contacts, enriching profiles with behavioral and demographic data. The result? A single, persistent customer identity you can actually use.
From Raw Data to Precision Targeting.
Build segments based on any combination of attributes and behaviors. First-time buyers who spent over $100. Repeat customers who haven't visited in 90 days. High-value patrons who prefer VIP experiences.
Create segments in clicks, not code. Update them automatically as customer behavior evolves. Push them directly to your activation channels. Prefer hands-off? Let us handle it.
Right Message. Right Audience. Right Time.
Activate your segments across email, SMS, push notifications, social advertising, and programmatic display. Coordinate cross-channel campaigns from a single interface. Measure performance with attribution that actually works.
Turn Your Audience Into a Revenue Stream.
Your first-party data is valuable. smmt! helps you monetize it, compliantly and at scale. Regardless of your audience size, you have the tools to generate real revenue from your unified customer base.
Programmatic Advertising: Sell targeted inventory to advertisers who want to reach your audience.
Data Licensing: Package anonymized audience insights for partners, brands, and researchers.
Lookalike Audience Building: Find new customers who look just like your best ones.
No migration, no changes to your business processes. 60+ native integrations across POS, ticketing, email, CRM, e-commerce, loyalty, advertising, and more.
Shopify, WooCommerce, BigCommerce, Magento
Mailchimp, ActiveCampaign, Klaviyo, Constant Contact
Instagram, Facebook, LinkedIn, Google Analytics
Salesforce, HubSpot, Zoho, patron databases
Square, Toast, Clover, Lightspeed, Shopify POS, Revel
Ticketmaster, Eventbrite, AXS, SeatGeek, Dice, Universe
Klaviyo, Mailchimp, Twilio, Braze, Attentive, Postscript
Salesforce, HubSpot, Pipedrive, Zoho
Shopify, WooCommerce, BigCommerce, Magento
Loyalty Lion, Smile.io, Yotpo, Punchh
Meta Ads, Google Ads, TikTok Ads, The Trade Desk
Google Analytics, Segment, Snowflake, OpenTable, Resy, SevenRooms
Know Your Fans. Monetize Every Moment.
Venues • Festivals • Promoters • Sports Teams
Your fans buy tickets on one platform, concessions on another, and merch on a third. Their data never connects.
Compliant Data. Competitive Advantage.
Dispensaries • Multi-State Operators • Brands
Every transaction is tracked, every customer verified. But strict advertising regulations close traditional channels.
From Fragmented Orders to Unified Guests.
Restaurant Groups • QSR • Bars & Nightlife • Distributors
Reservations, delivery apps, loyalty, POS. Your customer data is everywhere except where you need it.
Unify the Guest Journey. Unlock Hidden Revenue.
Hotels • Resorts • Property Groups
PMS, booking engine, spa, F&B, activities. All capture valuable guest data separately.
Unify Your Pipeline. Close More Deals.
Brokerages • Property Managers • Developers
Leads from Zillow, Realtor.com, website, open houses. None connected. CRM full of duplicates.
Unify Your Accounts. Optimize Your Routes.
F&B Distributors • Beverage • CPG
Retailer information scattered across reps, routes, and legacy systems. No visibility into sell-through performance.
We ship production systems — not slide decks. Our team unifies, activates, and monetizes your fragmented customer data with consulting engagements that deliver measurable revenue, not just recommendations.
Most consultancies hand you a strategy deck and walk away. Most dev shops build what you spec without questioning the plan. We do both — our team embeds with yours to architect the right solution and then ships it into production, turning fragmented data into measurable revenue from day one.
Mid-market businesses sit on a goldmine of fragmented customer data spread across 10–15+ disconnected systems—POS, ticketing, email, social, loyalty, e-commerce, and more. That data has enormous value, but most businesses lack the infrastructure, expertise, or bandwidth to unify it, let alone monetize it.
smmt's consulting arm bridges that gap. We bring the same technology, data engineering, and ad-ops intelligence that powers our SaaS platform directly into your operations—whether you use smmt's product or not. Our consultants are practitioners, not theorists: 14+ years of product and engineering leadership across Comcast, Warner Brothers, SAP, and high-growth adtech startups.
We don't just advise. We build, configure, launch, and optimize—so you see revenue, not slide decks.
Your pipeline shouldn't depend on guesswork. smmt partners with a premier Apollo.io implementation firm to architect and execute outbound and inbound lead engines that convert. We design, configure, and manage the full GTM motion—from ICP definition and lead scoring to multi-sequence orchestration across Apollo and HubSpot.
Your outbound engine, built by the people who scaled their own to 75K leads and 5K hyper-qualified prospects.
Most businesses pour ad dollars into platforms and hope for the best. smmt takes a fundamentally different approach: we combine audience intelligence, cross-platform orchestration, and AI-reactive optimization to make every dollar work harder. This service is available on the smmt SaaS platform or as a standalone consulting engagement.
Stop guessing. Start computing. AI-driven ad ops that react to your market in real time.
Search is evolving. AI-powered answer engines—ChatGPT, Perplexity, Google AI Overviews—are reshaping how customers discover businesses. If your brand isn't structured for these engines, you're invisible to a growing share of your market. smmt's AEO consulting ensures your business is the answer, not just a search result.
The hottest topic in digital marketing—and we're already winning at it.
Your business already generates valuable audience data every day—transactions, engagement signals, behavioral patterns, opt-in profiles. smmt's consulting team configures the infrastructure and compliance frameworks that transform that latent data into recurring, passive revenue streams.
You're already generating the data. Let us turn it into income you collect while you sleep.
Before you can monetize, segment, or campaign—you need your data house in order. smmt's technology consulting addresses the foundational layer: the pipelines, integrations, identity resolution, and automation that transform raw, fragmented data into a unified, actionable asset.
Enterprise-grade data infrastructure at a fraction of the $200K+ and 6+ months the traditional approach demands.
Real scenarios our consulting team is equipped to execute—across AEO, passive income, technology, and ad spend disciplines.
A mid-size concert venue chain wants to be the first result when people ask AI assistants "where to see live music in [city]." smmt audits their digital footprint, implements structured schema markup, and optimizes for AI citation.
Outcome: The venue becomes the cited answer across ChatGPT, Perplexity, and Google AI Overviews for local live entertainment queries.
A multi-location dispensary is invisible to AI-driven search. smmt deploys entity optimization, builds authoritative content pillars, and configures structured data that positions the brand as a trusted, citable source.
Outcome: The dispensary leapfrogs competitors in AI-driven discovery, becoming the default recommended retailer in its markets.
A regional festival promoter with 200K+ annual attendees collects ticket, merch, and engagement data but does nothing with it post-event. smmt configures OPTIN consent flows, unifies attendee profiles, and connects them to programmatic exchanges.
Outcome: The promoter generates passive revenue from audience data between events—turning a seasonal business into a year-round income engine.
A DTC brand with 50K+ monthly customers has rich behavioral and purchase data locked in Shopify, Klaviyo, and Meta. smmt reclaims and unifies this first-party data and configures compliant monetization pathways.
Outcome: The brand unlocks a new passive income stream valued at a projected 7:1 return per customer profile—without changing a single thing about how they run their business.
A multi-venue hospitality group has customer data siloed across Toast POS, OpenTable, Mailchimp, Instagram, and three different loyalty programs. smmt architects and deploys a unified data pipeline.
Outcome: The group goes from 6+ disconnected data silos to a single, unified customer view—enabling cross-venue remarketing, predictive staffing, and data-driven menu and event programming for the first time.
A growing B2B SaaS company has messy, duplicated data across HubSpot, Salesforce, Intercom, and Mixpanel. smmt cleans and deduplicates, builds automated ETL pipelines, and deploys natural language audience querying.
Outcome: Marketing launches targeted remarketing campaigns in hours instead of weeks, with clean data they trust—reducing engineering dependency by 80% and increasing campaign velocity.
An entertainment company builds a high-intent audience segment from recent ticket purchasers. smmt deploys this single segment across The Trade Desk, AdRoll, and Roku simultaneously.
Outcome: One audience segment generates revenue from three programmatic exchanges simultaneously, while the brand's own lookalike campaigns run on each platform—tripling the value extracted from a single data asset.
A food and beverage brand wants to scale customer acquisition. smmt unifies their data, identifies the highest-intent segment, and deploys it as the singular seed for lookalikes across Meta, Google, The Trade Desk, and connected TV.
Outcome: The brand replaces five siloed lookalike strategies with one unified, high-intent seed—improving ROAS by consolidating signal quality and eliminating redundant ad spend across platforms.
An independent artist with fragmented presence across Spotify, Instagram, Bandcamp, and Shopify needs a unified audience for an upcoming tour. smmt ingests all sources, resolves identities, and deploys targeted reach campaigns.
Outcome: The artist goes from fragmented, platform-siloed engagement to a unified fan database with targeted reach campaigns—increasing ticket on-sale conversion and driving merch revenue through cross-platform retargeting.
A creative agency manages campaigns spanning food, entertainment, and retail. They need to activate secondary and tertiary audiences. smmt configures multi-tier audience cascades—all automated through playbook orchestration.
Outcome: The agency unlocks three layers of audience monetization from a single client engagement, dramatically increasing campaign reach while maintaining relevance—and demonstrates measurable incremental revenue to justify expanded retainers.
We're builders who consult and consultants who build. Our team has shipped production systems at Comcast, Warner Brothers, SAP, and high-growth adtech companies. We've managed 1,000+ live events. We've sold into B2B SaaS for 4+ years. We understand your business because we've been in your business.
Transform your audience into a valuable asset. With smmt, you seamlessly monetize your customer data without disruption — unlocking new revenue streams while maintaining audience integrity.
Your customers are ready to engage — and we handle the rest.
We're builders who consult and consultants who build. Our team has shipped production systems at Comcast, Warner Brothers, and SAP — and we've managed 1,000+ live events and sold into B2B SaaS for 4+ years.
Festival promoter turns seasonal ticket data into year-round revenue — zero extra marketing effort.
One audience segment deployed across 3 exchanges simultaneously, tripling value from a single data asset.
Cannabis retailer becomes the cited AI answer in its markets — a channel competitors haven't found yet.
Hospitality group goes from 6 siloed systems to a single unified customer view in 2 weeks.
Experience significant revenue growth, reduced costs, and enhanced operational excellence.
Apollo.io workspace buildout, multi-touch outbound sequences, HubSpot CRM integration, and weekly optimization. Built by the team that scaled to 75K leads.
Cross-platform campaigns across Trade Desk, AdRoll, Roku, Meta & Google. ML bid optimization, lookalike deployment at scale, and full-funnel ROAS attribution.
Structure your brand to be cited by ChatGPT, Perplexity & Google AI Overviews. Schema markup, entity optimization, and ongoing AEO competitive tracking.
Turn latent customer data into recurring revenue. OPTIN publication engine, anonymized audience brokerage, and a projected 7:1 revenue-to-cost ratio framework.
80+ integration points, probabilistic identity resolution across 28+ sources, ETL automation, predictive LTV scoring, and SOC2-aligned compliance hardening.
Mid-market businesses sit on a goldmine of fragmented customer data across 10–15+ disconnected systems. That data has enormous value — but most lack the infrastructure, expertise, or bandwidth to unify it, let alone monetize it.
Full real-time visibility into your data. Know exactly how your audience is being used at all times.
GDPR and CCPA compliance built at the infrastructure level — protecting your customers from day one.
Dynamic bidding ensures you earn market-rate revenue, maximizing returns with every audience engagement.
No changes to your existing tools or workflows. Just connect, grant access, and start earning.
Whether you have 500 or 500,000 customers, smmt scales to fit and grow with your business.
We succeed when you succeed. Our incentives are aligned with your revenue growth.
Organized by who you are and what you need to accomplish.
End-to-end peace of mind with out-of-the-box compliance solutions.
Full European data protection regulation compliance.
California Consumer Privacy Act ready.
Cannabis regulations, Fair Housing Act, industry-specific requirements.
Partner with smmt! to expand your offering and reach new customers.
Technology companies whose platforms integrate with smmt!.
Consultants and agencies who recommend smmt!.
Distribute smmt! to your customer base.
The technology stack powering smmt!'s platform.
Docker, AWS ECS, Auto-Scaling
Python FastAPI, REST APIs, GraphQL
React.js, Vite, Tailwind CSS
PostgreSQL, MongoDB, Redis
scikit-learn, PyTorch, Keras
SSL/TLS, Encryption, SOC 2
No changes to your existing workflows. Just subscribe, connect, and start generating revenue.
100% compliant • 100% legal • 100% stress-free
General Contact: hello@smmt!.io