Your audience data is scattered.
We unify it.

Experiences include initiative ownership at the likes of SAP America, Comcast, KBRA — as well as extensive technology-forward AI/ML/data-engineering roles with premier cloud delivery organizations such as Quantiphi and InsightsGlobal.

Having studied Economics and Mathematics at the University of Connecticut, the study of Game Theory shifted Michael’s interests towards Predictive Analytics and ML. With a fresh interest in programmatic story telling with data — and over the past 15 years — he witnessed and adopted, at production scales of all sizes, the cloud compute revolution, the IaC (infrastructure as code) movement, the birth of React.js, the big-data/ML wave and, finally, the agentic tooling era. These are the firsthand experiences Michael brings to smmt delivery — both SaaS and consulting.

Most recently, as Sr. Director of Growth at Betting Hero, Josh helped scale the company into a nationally recognized leader in live activation and affiliate marketing — forging strategic partnerships with brands like DraftKings, FanDuel, and MGM while building influencer and ambassador programs that redefined fan engagement at scale.

At smmt, Josh leads the full go-to-market strategy — from positioning and partnerships to pipeline and revenue operations. He brings his proven ability to turn fragmented opportunity into measurable impact to a platform purpose-built for audience unification and monetization.

With deep experience connecting brands to audiences in authentic, scalable ways, Josh is uniquely positioned to help smmt’s clients unlock the passive revenue hidden inside their existing customer data — without disrupting a single workflow. Through IGN1TE, his growth consultancy, he continues to advise brands on accelerating growth and refining strategy, making him a driving force both inside smmt and across the industries it serves.

He has a background in product operations and implementation, with experience leading integrations and cross-functional projects across Product, Engineering, Sales, and Customer Success.

Across his career, he’s focused on improving how teams work together, fixing fragmented workflows, and turning complex processes into simple, repeatable systems that scale.

A proud Philadelphia native, Matt has built his career on forming strong client relationships across a wide range of industries.

Before joining smmt, Matt honed his craft at several leading tech and software companies, developing a deep understanding of how modern businesses buy, sell, and grow. That experience shaped his belief that great sales isn’t just about closing deals but about solving real problems for the right clients.

At smmt, he applies that philosophy every day, working closely with the sales team to ensure they are equipped, prepared, and executing at a high level. Matt is driven by the opportunity to help businesses unlock new revenue streams through data and to grow smmt into the platform that makes it possible.

He began his career at Loftware, where he progressed from Sales Development Representative to Account Manager, driving revenue growth and managing client relationships.

He now operates at the intersection of strategic finance and business operations within a startup environment, contributing to financial planning, pricing strategy, and scalable revenue systems.

Graham plays a key role executing research and shaping direction with the executive team to direct business development and operational infrastructure as the company grows. His work is defined by a data-driven, execution-focused approach and a collaborative mindset.